Selling Online to Latin America
Selling Online to Latin America

September 22, 2022 - 1:00 PM EDT

Selling Online to Latin America

How Selling to Latin America's Online Consumers could be your Next Big Growth Opportunity!

We're back with this MASSIVE Latin America Market Entry through eCommerce Direct Sales workshop. We'd like to thank our many private & public partners for coming together to create the ultimate One-Stop-Shop to support every aspect of selling into Latin America through ecommerce. From the "WHY" to the "HOW" to the "HOW CAN GOVERNMENT HELP PAY FOR IT"!

Gain immediate access to the 330mm people online across the region without writing any customs clearance paperwork, setting up bank accounts or creating any in-region marketing, payments or fulfillment infrastructure.

Join us for this all-star lineup!

  1. Josh Halpern - 江宏 aka VANBASSADOR  from Grow Big Initiative introduces regional online trending data by product vertical and country
  2. Michael Marangell - U.S. Commercial Service -CSBrazilServices provide Brazil online consumer insights
  3. María Luján Isidro - Mercado Libre on how to use their Global Selling Program as your cross-border direct sales channel and how to get approved to sell on Mercado Libre
  4. Shruti Tiwari - CedCommerce on how to syndicate and manage your listings from your US site on Mercado Libre, Amazon and other marketplaces
  5. Guilherme Ribeiro - Payoneer on localizing your payouts and reducing fees through their cross-border payments solution within Mercado Libre & Amazon
  6. ilanit Kejsefman - Solucionet, a leading ecommerce agency, on building your brand and driving sales on Mercado Libre and Amazon
  7. Kenia Orosco - Avalara on cross-border tax and duty compliance
  8. Carlos Arévalo - Dicex International Inc. on how to facilitate smooth importation and fulfillment of your regulated goods (nutritional supplements, cosmetics, skincare)
  9. Simona Racek - Getting to Global introduces tools to make it easier to apply for government grants & financing to sell into LATAM
  10. Dr. Ray Bowman DBA, CGBP, Six Sigma Greenbelt from Economic Development Collaborative and Los Angeles Regional SBDC Network & Aaron Miller Virginia SBDC and District Export Council introduce how SBDC services can support your expansion

Also, from within the platform you can access videos, slides and contact information for the following partners:

  1. Eduard Ekel at U.S. Small Business Administration & Nicole Woods, CGBP at Export-Import Bank of the United States covering financing to fulfill overseas orders and offer buyer credit insurance.
  2. The Minority Business Development Agency - U.S. Department of Commerce shares their service offering to support Latino-led businesses in the U.S.
  3. Silicon Harlem and The Black Wall Street Digital App and SHEXPERIENCE / SHE. Event Indy CO
  4. Learn how WITOC & OWIT, the Organization of Women in International Trade, foster trade and the advancement of women in international trade. Connect with women leaders across the globe.
Date & Time

September 22, 2022 - 1:00 PM EDT

E-Commerce, Latin America

Zoom webinar

Other partners background

Get one-on-one advice

Our partners are looking forward to meeting you. Make a connection today to start the conversation.

We've assembled slide decks and other valuable resources from our partners for you to browse at anytime.
Check out the workshop!

This event is brought to you by

The Grow Big Initiative
The Grow Big Initiative (GBI) brings together best-in-breed industry experts, business leaders and government officials to re-tool and empower small and medium-sized companies to get online and start selling EVERYWHERE.


Josh Halpern
Josh Halpern

Josh Halpern

HOST - Chairman of Grow Big Initiative.

Josh is the chair of the Grow Big Initiative which is a public/private partnership to help companies grow their sales across multiple online channels and geographies. Mr. Halpern is also the North American General Manager of Shopline.

Connect with Josh

María Luján Isidro
María Luján Isidro

María Luján Isidro

Cross Border Trade Business Developer

Luján has been working at Mercado Libre for over 4 years in different roles and countries. For the last 2 years, she has been working on the development of the Global Selling Program where she applied her drive to improve the buyer and seller experience through best practices and education for international merchants.
Shruti Tiwari
Shruti Tiwari

Shruti Tiwari

Content Marketing Manager

Being actively involved with the SaaS and Open Source industry, Shruti has a good hold on everything eCommerce and has expertise in framing content, including web content, web marketing, and guest posts. Staying updated with industry activities, she delivers the right content to help the end audiences grow their ecommerce sales. Ms. Tiwari Shruti is a proud Ambassador at Women Techmakers and leads the content marketing and partner collaboration between CedCommerce and the Grow Big Initiative.
Guilherme Ribeiro
Guilherme Ribeiro

Guilherme Ribeiro

Head of Business Development, LATAM

Head of Business Development LATAM at Payoneer with a focus on the Brazilian market. Currently Guilherme is helping Payoneer to establish its local operations in Brazil through Partnerships focusing on Banking Partnerships as well as helping local E-commerce’s and Marketplaces on their Cross Border endeavors via the state-of-art Payoneer Platform for b2b transactions.
ilanit Kejsefman
ilanit Kejsefman

ilanit Kejsefman

Customer Success Manager

In her role as Sales Manager, Ilanit draws on her more than 6 years of experience managing international e-commerce solutions, customer success management and online strategy to improve sales and build long-term customer relationships.
Simona Racek
Simona Racek

Simona Racek

Director, Global Trade

Simona Racek is the Director of Global Trade at Getting to Global, Simona’s expertise focuses on export strategies, including assessing export regulations and facilitating applications for export-related financing and government grants.

Simona serves as an International Trade Business Consultant with the Los Angeles Regional Small Business Development Center Network and the Economic Development Collaborative.

Carlos Arévalo
Carlos Arévalo

Carlos Arévalo

Managing Director of International Legal Consulting at Dicex

Our mission is to provide clients with a personalized legal advisor who can contribute in the creation and promotion of new business projects in Mexico.
Jesus Gonzalez
Jesus Gonzalez

Jesus Gonzalez


As a Director of the MBDA Export Center, Jesus focuses on helping minority companies to improve their financial sourcing and find commercial opportunities in global markets with emphasis in Latin America.
Kenia Orosco
Kenia Orosco

Kenia Orosco

Tax Content Director, Brazil

Kenia Orosco is the tax content director of Avalara Brasil.  She is a tax specialist lawyer, with 23 years of experience, being 14 in consultancy (Arthur Andersen and Deloitte) and 8,5 as the head of taxes in a multinational retail company.
Dr. Ray Bowman
Dr. Ray Bowman

Dr. Ray Bowman

Director, EDC Small Business Development Center

With over 30 years of experience in operational aspects of international trade and logistics, Dr. Ray Bowman has held key management positions with some of the world’s largest freight and logistics companies and has been involved in business consulting and teaching for over 30 years. In addition to Directing the Ventura and Santa Barbara Counties’ Small Business Development Center, which provides no-cost business consulting services to over 2,100 businesses per year, he currently serves as Program Chair for the District Export Council of Southern California by appointment of the U.S. Secretary of Commerce.
Aaron Miller
Aaron Miller

Aaron Miller

International Trade Director

Recognized leader in helping SME’s increase sales through exporting. Head a multidisciplinary team of experienced and emerging professionals collectively possessing an array of skill sets applicable to advancing the global business objectives of organizations. Passionate about creating positive social change, our work aims to play a role in creating a peaceful and prosperous world through solving business challenges, connecting people, and providing meaningful opportunities for young people to develop professional competencies.


Mercado Libre
MercadoLibre hosts the largest online commerce and payments ecosystem in Latin America. Our efforts are centered on enabling e-commerce and digital and mobile payments on behalf of our customers by delivering a suite of technology solutions across the complete value chain of commerce
U.S. Commercial Service
The U.S. Commercial Service (CS), part of the U.S. Department of Commerce’s International Trade Administration, offers companies a full range of expertise in international trade. Companies can find assistance locally in more than 100 U.S. Commercial Service offices nationwide and in more than 70 international offices.

 CedCommerce is a leading eCommerce platform and marketplace integrator. It leads with the vision to serve online merchants with the best multichannel capabilities enabling them to leverage secure, optimized, and scalable integration tools and technologies.

Payoneer is the world’s go-to partner for digital commerce, everywhere. From borderless payments to boundless growth, Payoneer promises any business, in any market, the technology, connections and confidence to participate and flourish in the new global economy. 
We are strategic partners of our clients working on the acceleration and transformation of their digital businesses. We promote the success of your channels through strategy, technology and innovation. A proprietary approach that we have applied in more than 100 projects in Latin America and currently scaling globally in Europe and North America.
We’re building cloud-based tax compliance solutions to handle every transaction in the world.  Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds.
Dicex International
Grupo DICEX has offices in the US and Mexico offering services to help you import products from the US to Mexico with an end goal of selling through marketplaces in Mexico. Its services include Customs and International Trade Law Consulting, IMMEX Management, Inventory Control and Compliance Services,  Intellectual Property Consulting, Corporate and Contract Law Consulting, Tax, Administrative and International Trade Litigation Services (Mexico).
Getting to Global
We are a diverse team of international experts working tirelessly to deploy innovative technology solutions and programs. Our platforms multiply the impact of trade and investment organizations around the world, helping democratize global trade, foster global entrepreneurship, and create equal opportunity for all.
Los Angeles SBDC Network
The LA SBDC Network provides small business entrepreneurs with no-cost, confidential, business advising services and low-cost training opportunities, across Los Angeles, Santa Barbara and Ventura Counties.
Minority Business Development Agency
The U.S. Department of Commerce, Minority Business Development Agency (MBDA) is the only federal agency solely dedicated to the growth and global competitiveness of minority business enterprises.
U.S. Small Business Administration
Created in 1953, the U.S. Small Business Administration (SBA) continues to help small business owners and entrepreneurs pursue the American dream. SBA is the only cabinet-level federal agency fully dedicated to small business and provides counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses.
Silicon Harlem
Silicon Harlem was founded ten years ago with one simple yet revolutionary goal: To transform Harlem and other urban markets into technology and innovation hubs that fully engage in the digital economy.
The EXIM Bank is the official export credit agency of the United States. Our mission is to support American job creation, prosperity and security through exporting. We accomplish this by unlocking financing solutions for U.S. companies competing around the globe. We help level the playing field and fill gaps in private sector financing.
United States Hispanic Chamber of Commerce
The United States Hispanic Chamber of Commerce is America’s largest Hispanic business organization, representing over 4.7 million Hispanic-owned businesses.
District Export Councils (DECs) are organizations of leaders from the local business community, appointed by successive U.S. Secretaries of Commerce, whose knowledge of international business provides a source of professional advice for local firms.
Food Industry Business Roundtable
The Food Industry Business Roundtable (FIBR) is a nonprofit business association dedicated to promoting the growth of the food processing industry in Southern California.
Organization of Women in International Trade
United around the globe, OWIT’s goal is to foster international trade and the advancement of women in business. Our growing network continues to provide a collective forum to support education, to facilitate information exchange and to promote networking. In pursuing these goals, OWIT strives to provide a rewarding volunteer environment, to stay at the forefront of trade and technological developments, and to build partnerships and alliances with peer organizations and associations.