We covered a lot of ground in this roadmap. Watch the full recordings edited into their sections, along with their corresponding slides: right here.
Module 1: Why sell on TikTok Shop? What does the data tell us about the growth and how does that translate into opportunity for your brand? (Creatorev)
Module 2: How to set-up your TikTok Shop including set-up, fulfillment? (TikTok)
Module 3: Top 5 things you should do to optimize your TikTok Shop (Creatorev)
Module 4: How to effectively work with TikTok creators (Felicity Zhang)
Module 5: How your website can work together with Tiktok to be more effective. (Shopline)
Module 6: How to set up SEO back-links to suck the juice out of your TikTok Shop.(Eli Adams)
Module 7: Association services to support your growth (World Trade Center Northern California)
February 22, 2024 - 1:00 PM EST
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Speakers
Eli Adams
CEO, Founder
As a digital experience expert, I’ve spent the past 15 years polishing my skills in the digital marketing and digital product management space. More than half of that time was spent working with teams both locally and internationally, covering more than 80 countries in 17 different languages.
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Jessamine Dong
CEO, Founder
Jessamine is the CEO and Founder of Creatorev, "TikTok's #1 source for conversion driving e-commerce content & influencer activations in North America."
Josh Halpern
Grow Big Chairman & Shopline US Head of Commercial Operations
As Chairman of Getting to Global, with initial seed funding from META, Google, eBay and USPS, Mr. Halpern has built official partnerships with the U.S. DOC and SBA to deliver trade via ecommerce programs. Josh led the marine, auto, logistics and retail portfolios at the US Embassy in China and was the founding director of the DOC's eCommerce Innovation Lab. As a U.S. diplomat in China, he guided companies such as GM, Tesla, Harley Davidson, and Amazon in overcoming market entry challenges.
Felicity Zhang
Independent TikTok Consultant
Adaptable and culturally sensitive professional with over 7 years of experience managing accounts for educational enterprises and 2 years of working with TikTok Shop creators and agencies. A self-starter and creative problem solver, I thrive in new environments and have a passion for entrepreneurship and tech. Skilled in relationship building, decision-making, and effective communication.
Founders Josh and Jenna Coleman
Co-Founders - Graceful By Design
Our business and our family are based in Montgomery County, Pennsylvania. Our family faced some medical and health challenges along the way. In looking for ways to create organization among chaos, we became masters of creating efficiency using organizational tools to save time and prepare ahead for what we could. We believe all families should have access to tools to create elegant organization in their everyday life.
In support of our partners
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World Trade Center Northern California
World Trade Center Northern California facilitates international trade for businesses in Northern California by providing the education, resources, and connections needed to enter and succeed in the global marketplace.
Learn more about their global ecommerce training program and internship matching solution.
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Council of Fashion Designers of America
(CFDA) is a not-for-profit trade association founded in 1962, whose membership consists of 474 of America's foremost womenswear, menswear, jewelry and accessory designers.
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Getting to Global
At Getting to Global, our mission is to build and deploy innovative technology solutions and programs that multiply the impact of leading economic development, trade, and investment organizations around the world. We deliver unique technologies that make trade and investment organizations more efficient.